Employee-Led Content for B2B Teams

Your team already has the knowledge buyers care about. We help them share it - clearly, confidently, and without turning LinkedIn into a chore.

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Employee-Led Content

Employee-Led Content

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Employee-Led Content

Overview

Employee-led content isn’t about asking everyone to post.
It’s about creating the conditions where sharing knowledge actually makes sense.

We design employee adoption and support systems that help teams communicate what they already know - in ways that build trust, support deals, and strengthen the company narrative.


What we do:


  • Run an employee adoption program to build confidence and early momentum.

  • Deliver monthly support programs and challenges to keep participation consistent.

  • Provide ongoing content coaching to improve clarity and quality.

  • Create content templates from interviews that employees adapt in their own voice.

  • Run monthly group interviews to extract insights, lessons, and stories.

  • Deliver monthly impact reports to show what’s working and why.

Audience

Sales, Marketing, Operators, Leaders

Service

Employee-led Content

Focus

Adoption, Deal Support

Duration

Ongoing / Quarterly

Most employees want to contribute - they just don’t know how.

They’re unsure what to say, worried about saying the wrong thing, or unclear how posting actually helps the business.

Without structure, employee content becomes inconsistent, forced, or ignored entirely.


01
Challenge

Teams had deep, practical knowledge but no shared framework to express it publicly. Participation was low. Confidence was uneven. And content felt disconnected from real work.

01
Challenge

Teams had deep, practical knowledge but no shared framework to express it publicly. Participation was low. Confidence was uneven. And content felt disconnected from real work.

01
Challenge

Teams had deep, practical knowledge but no shared framework to express it publicly. Participation was low. Confidence was uneven. And content felt disconnected from real work.

02
Solution

We built an employee-led content system designed around adoption, not pressure. Employees don’t become creators - they became contributors.

02
Solution

We built an employee-led content system designed around adoption, not pressure. Employees don’t become creators - they became contributors.

02
Solution

We built an employee-led content system designed around adoption, not pressure. Employees don’t become creators - they became contributors.

03
Result

Employee content became consistent, credible, and commercially useful. Posts supported active deals. Buyers recognised names before calls. The company felt more visible — without relying on a single voice.

03
Result

Employee content became consistent, credible, and commercially useful. Posts supported active deals. Buyers recognised names before calls. The company felt more visible — without relying on a single voice.

03
Result

Employee content became consistent, credible, and commercially useful. Posts supported active deals. Buyers recognised names before calls. The company felt more visible — without relying on a single voice.

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Result

Employee-led content shifted from “optional” to valuable.

Teams felt confident sharing insights.

Messaging became clearer across the organisation.

And LinkedIn started working as an extension of sales — not a distraction.

$000's in earned media!


Impact

Higher employee participation without forced posting.

Improved trust and familiarity inside target accounts.

Clear visibility into what content resonates through monthly reporting.